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Avantika University

Ujjain, Madhya Pradesh, India

30% better lead quality. More applications. Steady acquisition costs, a data-driven admissions strategy across four schools.

Paid Media

Organic Growth

Consulting

Industry

Education

Duration

1 year

Performance highlights

1-year partnership

30%

Better lead quality

Cost per lead held steady

2,000+

DST applications

Optimised for applications

1200+

Admissions

500+ Design · 700+ Engineering

30,000+

Leads generated

80% Google · 20% Meta

30%

Better lead quality

Cost per lead held steady

2,000+

DST applications

Optimised for applications

1200+

Admissions

500+ Design · 700+ Engineering

30,000+

Leads generated

80% Google · 20% Meta

30%

Better lead quality

Cost per lead held steady

2,000+

DST applications

Optimised for applications

1200+

Admissions

500+ Design · 700+ Engineering

30,000+

Leads generated

80% Google · 20% Meta



The challenge

More relevant students, without raising cost per lead.

What we did

Connected every campaign to the admissions journey.

The result

30% better lead quality and 1,200+ admissions.

The challenge

More relevant students, without raising cost per lead.

What we did

Connected every campaign to the admissions journey.

The result

30% better lead quality and 1,200+ admissions.

The challenge

More relevant students, without raising cost per lead.

What we did

Connected every campaign to the admissions journey.

The result

30% better lead quality and 1,200+ admissions.



Our responsibilities

Everything that moves the admissions number.

  1. End-to-end growth partner: 7 areas owned by one team.

  2. AI integration of tools:AI connected across data, ads and reporting.

  3. CRM and lead flow: Every enquiry tracked from source to admission.

  4. Performance media marketing: Google and Meta run for qualified leads.

  5. Organic and growth services: Search and content that keep producing.

  6. Budget and marketing strategy: Planned with top management, every cycle.

  7. Application targets: Goals set and tracked against applications.

  8. Campaign optimisation: Weekly changes based on funnel data.



Schools we supported

Four schools. One admissions strategy.

Design

500+ admissions

Engineering

700+ admissions

Management

UG & PG programmes

Law & Public Policy

UG & PG programmes

Design

500+ admissions

Engineering

700+ admissions

Management

UG & PG programmes

Law & Public Policy

UG & PG programmes

Design

500+ admissions

Engineering

700+ admissions

Management

UG & PG programmes

Law & Public Policy

UG & PG programmes



The challenge

01

Rising competition

More institutions chasing the same students.

02

Lead relevance

Enquiries had to come from the right students.

03

Enquiry to admission

More enquiries had to become admissions.

01

Rising competition

More institutions chasing the same students.

02

Lead relevance

Enquiries had to come from the right students.

03

Enquiry to admission

More enquiries had to become admissions.

01

Rising competition

More institutions chasing the same students.

02

Lead relevance

Enquiries had to come from the right students.

03

Enquiry to admission

More enquiries had to become admissions.


The results

Lead source mix

Google

80%

Meta

20%

Admissions by school

Design

500+

Engineering

700+

30%

Improvement in lead quality

2,000+

DST applications

500+

Admissions in Design

700+

Admissions in Engineering

30,000+

Total leads generated

Held steady

Cost per lead

Lead source mix

Google

80%

Meta

20%

Admissions by school

Design

500+

Engineering

700+

30%

Improvement in lead quality

2,000+

DST applications

500+

Admissions in Design

700+

Admissions in Engineering

30,000+

Total leads generated

Held steady

Cost per lead

Lead source mix

Google

80%

Meta

20%

Admissions by school

Design

500+

Engineering

700+

30%

Improvement in lead quality

2,000+

DST applications

500+

Admissions in Design

700+

Admissions in Engineering

30,000+

Total leads generated

Held steady

Cost per lead



Our approach

From first click to final admission

CONNECT

Link marketing to admissions: CRM, source mapping and enquiry tracking.

ANALYSE

Data and AI-led decisions: CRM feedback and AI analysis guide spend.

ASSIGN

A clear role per platform: Google for demand. Meta for discovery.

OPTIMISE

Built for applications: Targeting and spend tuned to applications.

CONNECT

Link marketing to admissions: CRM, source mapping and enquiry tracking.

ANALYSE

Data and AI-led decisions: CRM feedback and AI analysis guide spend.

ASSIGN

A clear role per platform: Google for demand. Meta for discovery.

OPTIMISE

Built for applications: Targeting and spend tuned to applications.

CONNECT

Link marketing to admissions: CRM, source mapping and enquiry tracking.

ANALYSE

Data and AI-led decisions: CRM feedback and AI analysis guide spend.

ASSIGN

A clear role per platform: Google for demand. Meta for discovery.

OPTIMISE

Built for applications: Targeting and spend tuned to applications.


Channels & tools

Google Ads

Meta Ads

Display

CRM integration

AI-assisted analysis

Organic growth

Google Ads

Meta Ads

Display

CRM integration

AI-assisted analysis

Organic growth

Google Ads

Meta Ads

Display

CRM integration

AI-assisted analysis

Organic growth



The outcome

Valuable enquiries, identified earlier

Connecting media with CRM insights delivered 30% better lead quality and 1,200+ admissions, with cost per lead held steady as competition grew.



Growth beyond the enquiry

Marketing investment, connected to outcomes

For education, that means relevant students, stronger applications and admissions.

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