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MIT Academy of Engineering

Alandi, Pune, Maharashtra, India

2,350+ admissions. 100% organic traffic growth.

Paid Media

Organic Growth

SEO

Industry

Education

Duration

1 year

Performance highlights

2025–26 admission cycle

2,350+

Admissions

2,190 Engineering · 163 Design

100%

Organic traffic growth

Website search traffic doubled

38,900+

Leads generated

59% Google · 20% Meta

< ₹500

Cost per lead

₹1.8 Cr media spend

2,350+

Admissions

2,190 Engineering · 163 Design

100%

Organic traffic growth

Website search traffic doubled

38,900+

Leads generated

59% Google · 20% Meta

< ₹500

Cost per lead

₹1.8 Cr media spend

2,350+

Admissions

2,190 Engineering · 163 Design

100%

Organic traffic growth

Website search traffic doubled

38,900+

Leads generated

59% Google · 20% Meta

< ₹500

Cost per lead

₹1.8 Cr media spend



The challenge

More visibility and admissions, at a low cost per lead.

What we did

Built organic search and ran Google and Meta for each school.

The result

2,350+ admissions and 100% organic growth.

The challenge

More visibility and admissions, at a low cost per lead.

What we did

Built organic search and ran Google and Meta for each school.

The result

2,350+ admissions and 100% organic growth.

The challenge

More visibility and admissions, at a low cost per lead.

What we did

Built organic search and ran Google and Meta for each school.

The result

2,350+ admissions and 100% organic growth.



Our responsibilities

Everything that moves the admissions number.

  1. End-to-end growth partner: 7 areas owned by one team.

  2. AI integration of tools:AI connected across data, ads and reporting.

  3. CRM and lead flow: Every enquiry tracked from source to admission.

  4. Performance media marketing: Google and Meta run for qualified leads.

  5. SEO and organic growth: Search and content that doubled organic traffic.

  6. Budget and marketing strategy: Planned with top management, every cycle.

  7. Application targets: Goals set and tracked against applications.

  8. Campaign optimisation: Monthly changes based on funnel data.



Programmes we supported

Engineering and design. One admissions strategy.

Computing & IT

B.Tech programmes

Core Engineering

B.Tech programmes

Postgraduate & Research

PG & doctoral programmes

School of Design

163 admissions

Computing & IT

B.Tech programmes

Core Engineering

B.Tech programmes

Postgraduate & Research

PG & doctoral programmes

School of Design

163 admissions

Computing & IT

B.Tech programmes

Core Engineering

B.Tech programmes

Postgraduate & Research

PG & doctoral programmes

School of Design

163 admissions



The challenge

01

Search visibility

More students had to find MIT AOE organically.

02

Lead relevance

Design leads had to come from design-minded students.

03

Enquiry to admission

More enquiries had to become admissions.

01

Search visibility

More students had to find MIT AOE organically.

02

Lead relevance

Design leads had to come from design-minded students.

03

Enquiry to admission

More enquiries had to become admissions.

01

Search visibility

More students had to find MIT AOE organically.

02

Lead relevance

Design leads had to come from design-minded students.

03

Enquiry to admission

More enquiries had to become admissions.


The results

Lead source mix

Google

79%

Meta

21%

Admissions by school

Design

163

Engineering

2,190

2,400+

Total applications

2,190

Engineering admissions

163

School of Design admissions

38,900+

Total leads generated

Under ₹500

Cost per lead

₹1.8 Cr

Media spend

Lead source mix

Google

79%

Meta

21%

Admissions by school

Design

163

Engineering

2,190

2,400+

Total applications

2,190

Engineering admissions

163

School of Design admissions

38,900+

Total leads generated

Under ₹500

Cost per lead

₹1.8 Cr

Media spend

Lead source mix

Google

79%

Meta

21%

Admissions by school

Design

163

Engineering

2,190

2,400+

Total applications

2,190

Engineering admissions

163

School of Design admissions

38,900+

Total leads generated

Under ₹500

Cost per lead

₹1.8 Cr

Media spend



Our approach

From first click to final admission

CONNECT

Link marketing to admissions: CRM, source mapping and enquiry tracking.

GROW

Organic search first: SEO and content that doubled organic traffic.

ASSIGN

A clear role per platform: Google for demand. Meta for discovery.

OPTIMISE

Built for applications: Spend shifted to what drove applications.

CONNECT

Link marketing to admissions: CRM, source mapping and enquiry tracking.

GROW

Organic search first: SEO and content that doubled organic traffic.

ASSIGN

A clear role per platform: Google for demand. Meta for discovery.

OPTIMISE

Built for applications: Spend shifted to what drove applications.

CONNECT

Link marketing to admissions: CRM, source mapping and enquiry tracking.

GROW

Organic search first: SEO and content that doubled organic traffic.

ASSIGN

A clear role per platform: Google for demand. Meta for discovery.

OPTIMISE

Built for applications: Spend shifted to what drove applications.


Channels & tools

Google Ads

Meta Ads

SEO

CRM integration

AI-assisted analysis

Content

Google Ads

Meta Ads

SEO

CRM integration

AI-assisted analysis

Content

Google Ads

Meta Ads

SEO

CRM integration

AI-assisted analysis

Content



The outcome

Found in search, converted to admissions.

Connecting SEO, media and CRM insights delivered 2,350+ admissions across engineering and design, and 100% organic traffic growth, with cost per lead under ₹500.



Growth beyond the enquiry

Marketing investment, connected to outcomes

For education, that means relevant students, stronger applications and admissions.

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