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MIT Arts, Commerce & Science College

Alandi, Pune, Maharashtra, India

1,190 admissions. 50,000+ leads generated.

Paid Media

Organic Growth

SEO

Industry

Education

Duration

1 year

Performance highlights

2026–27 admissions

1,190

Admissions

2026–27 admissions

2,400

Applications

Optimised for applications

50,000+

Leads generated

Under ₹500 per lead

30%

Traffic growth

Overall traffic and organic keywords

1,190

Admissions

2026–27 admissions

2,400

Applications

Optimised for applications

50,000+

Leads generated

Under ₹500 per lead

30%

Traffic growth

Overall traffic and organic keywords

1,190

Admissions

2026–27 admissions

2,400

Applications

Optimised for applications

50,000+

Leads generated

Under ₹500 per lead

30%

Traffic growth

Overall traffic and organic keywords



The challenge

Fill 16 programmes in a crowded Pune market.

What we did

Connected every campaign to the admissions journey.

The result

2,400 applications and 1,190 admissions.

The challenge

Fill 16 programmes in a crowded Pune market.

What we did

Connected every campaign to the admissions journey.

The result

2,400 applications and 1,190 admissions.

The challenge

Fill 16 programmes in a crowded Pune market.

What we did

Connected every campaign to the admissions journey.

The result

2,400 applications and 1,190 admissions.



Our responsibilities

Everything that moves the admissions number.

  1. End-to-end growth partner: 7 areas owned by one team.

  2. AI integration of tools:AI connected across data, ads and reporting.

  3. CRM and lead flow: Every enquiry tracked from source to admission.

  4. Performance media marketing: Google and Meta run for qualified leads.

  5. SEO and organic growth: 30% more traffic and organic keywords.

  6. Budget and marketing strategy: Planned with top management, every cycle.

  7. Application targets: Goals set and tracked against applications.

  8. Campaign optimisation: Monthly changes based on funnel data.



Programmes we supported

Sixteen programmes. One admissions strategy.

Commerce & Management

UG programmes

Computer Science & IT

UG programmes

Animation

UG programmes

Postgraduate

UG programmes

Commerce & Management

UG programmes

Computer Science & IT

UG programmes

Animation

UG programmes

Postgraduate

UG programmes

Commerce & Management

UG programmes

Computer Science & IT

UG programmes

Animation

UG programmes

Postgraduate

UG programmes



The challenge

01

Rising competition

Many colleges chasing the same Pune students.

02

Programme breadth

Commerce, computing and PG each needed demand.

03

Enquiry to admission

More enquiries had to become admissions.

01

Rising competition

Many colleges chasing the same Pune students.

02

Programme breadth

Commerce, computing and PG each needed demand.

03

Enquiry to admission

More enquiries had to become admissions.

01

Rising competition

Many colleges chasing the same Pune students.

02

Programme breadth

Commerce, computing and PG each needed demand.

03

Enquiry to admission

More enquiries had to become admissions.


The results

Paid lead mix

Google

85%

Meta

15%

Admissions by source

Digital channels

572

Other sources

618

1,190

Total admissions

2,400

Applications

50,000+

Total leads generated

30%

Growth in traffic and organic keywords

Under ₹500

Cost per lead

₹2.4 Cr

Digital spend

Paid lead mix

Google

85%

Meta

15%

Admissions by source

Digital channels

572

Other sources

618

1,190

Total admissions

2,400

Applications

50,000+

Total leads generated

30%

Growth in traffic and organic keywords

Under ₹500

Cost per lead

₹2.4 Cr

Digital spend

Paid lead mix

Google

85%

Meta

15%

Admissions by source

Digital channels

572

Other sources

618

1,190

Total admissions

2,400

Applications

50,000+

Total leads generated

30%

Growth in traffic and organic keywords

Under ₹500

Cost per lead

₹2.4 Cr

Digital spend



Our approach

From first click to final admission

CONNECT

Link marketing to admissions: CRM, source mapping and enquiry tracking.

ANALYSE

Data and AI-led decisions: CRM feedback and AI analysis guide spend.

ASSIGN

A clear role per platform: Google for demand. Meta for discovery.

OPTIMISE

Built for applications: Spend scaled into peak admission months.

CONNECT

Link marketing to admissions: CRM, source mapping and enquiry tracking.

ANALYSE

Data and AI-led decisions: CRM feedback and AI analysis guide spend.

ASSIGN

A clear role per platform: Google for demand. Meta for discovery.

OPTIMISE

Built for applications: Spend scaled into peak admission months.

CONNECT

Link marketing to admissions: CRM, source mapping and enquiry tracking.

ANALYSE

Data and AI-led decisions: CRM feedback and AI analysis guide spend.

ASSIGN

A clear role per platform: Google for demand. Meta for discovery.

OPTIMISE

Built for applications: Spend scaled into peak admission months.


Channels & tools

Google Ads

Meta Ads

SEO

CRM integration

AI-assisted analysis

Organic growth

Google Ads

Meta Ads

SEO

CRM integration

AI-assisted analysis

Organic growth

Google Ads

Meta Ads

SEO

CRM integration

AI-assisted analysis

Organic growth



The outcome

Valuable enquiries, converted to admissions.

Connecting media, SEO and CRM insights delivered 2,400 applications and 1,190 admissions, with 30% traffic growth and cost per lead under ₹500.



Growth beyond the enquiry

Marketing investment, connected to outcomes

For education, that means relevant students, stronger applications and admissions.

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