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MIT School of Distance Education

Pune, Maharashtra, India

8,500+ admissions. 1,20,000+ leads, managed end to end.

Lead Generation

CRM

Project Delivery

Industry

Online education

Duration

1 year

Performance highlights

20% growth per year

8,500+

Admissions

7%+ conversion, all sources

1,20,000+

Leads generated

Under ₹1,500 per lead

₹20 Cr+

Budget managed

Across all digital channels

20%

Growth per year

Year on year, 2026–27

8,500+

Admissions

7%+ conversion, all sources

1,20,000+

Leads generated

Under ₹1,500 per lead

₹20 Cr+

Budget managed

Across all digital channels

20%

Growth per year

Year on year, 2026–27

8,500+

Admissions

7%+ conversion, all sources

1,20,000+

Leads generated

Under ₹1,500 per lead

₹20 Cr+

Budget managed

Across all digital channels

20%

Growth per year

Year on year, 2026–27



The challenge

Quality leads at scale, at a controlled cost.

What we did

Ran leads, digital, CRM and delivery end to end.

The result

8,500+ admissions from 1,20,000+ leads.

The challenge

Quality leads at scale, at a controlled cost.

What we did

Ran leads, digital, CRM and delivery end to end.

The result

8,500+ admissions from 1,20,000+ leads.

The challenge

Quality leads at scale, at a controlled cost.

What we did

Ran leads, digital, CRM and delivery end to end.

The result

8,500+ admissions from 1,20,000+ leads.



Our responsibilities

Everything before the sales conversation.

  1. End-to-end growth partner: 7 areas owned by one team.

  2. CRM automation: Every lead routed, tracked and followed up.

  3. Performance media marketing: Google and Meta run for qualified leads.

  4. SEO and organic growth: 25% more organic traffic, 8%+ conversion.

  5. Funnel design: Landing pages and journeys built to convert.

  6. Drip marketing: Automated nurture at every funnel stage.

  7. Feedback loop: Lead feedback fed back into targeting.

  8. Dedicated digital team: One team running delivery end to end.



Programmes we supported

Online programmes. One admissions engine.

Executive MBA

8 specialisations

PGDM (Executive)

15 programmes

PGDM, PGDBA & PGCM

Diploma & dual programmes

Certifications

16 programmes

Executive MBA

8 specialisations

PGDM (Executive)

15 programmes

PGDM, PGDBA & PGCM

Diploma & dual programmes

Certifications

16 programmes

Executive MBA

8 specialisations

PGDM (Executive)

15 programmes

PGDM, PGDBA & PGCM

Diploma & dual programmes

Certifications

16 programmes



The challenge

01

Rising competition

Every online university chasing the same learners.

02

Long decision cycle

Working professionals take time to commit.

03

Cost at scale

Volume had to grow without cost per lead rising.

01

Rising competition

Every online university chasing the same learners.

02

Long decision cycle

Working professionals take time to commit.

03

Cost at scale

Volume had to grow without cost per lead rising.

01

Rising competition

Every online university chasing the same learners.

02

Long decision cycle

Working professionals take time to commit.

03

Cost at scale

Volume had to grow without cost per lead rising.


The results

8,500+

Admissions

1,20,000+

Total leads generated

₹20 Cr+

Budget managed

Under ₹1,500

Cost per lead (all digital channels)

8%+

Organic conversion rate

20%

Growth per year

8,500+

Admissions

1,20,000+

Total leads generated

₹20 Cr+

Budget managed

Under ₹1,500

Cost per lead (all digital channels)

8%+

Organic conversion rate

20%

Growth per year

8,500+

Admissions

1,20,000+

Total leads generated

₹20 Cr+

Budget managed

Under ₹1,500

Cost per lead (all digital channels)

8%+

Organic conversion rate

20%

Growth per year



Our approach

From first click to final admission.

CONNECT

Automate the CRM: Routing, tracking and source mapping.

NURTURE

Drip marketing: Automated follow-up until learners are ready.

ASSIGN

A clear role per channel: Google, Meta, organic and referral.

OPTIMISE

Feedback-led changes: Lead feedback steers spend and targeting.

CONNECT

Automate the CRM: Routing, tracking and source mapping.

NURTURE

Drip marketing: Automated follow-up until learners are ready.

ASSIGN

A clear role per channel: Google, Meta, organic and referral.

OPTIMISE

Feedback-led changes: Lead feedback steers spend and targeting.

CONNECT

Automate the CRM: Routing, tracking and source mapping.

NURTURE

Drip marketing: Automated follow-up until learners are ready.

ASSIGN

A clear role per channel: Google, Meta, organic and referral.

OPTIMISE

Feedback-led changes: Lead feedback steers spend and targeting.


Channels & tools

Google Ads

Meta Ads

SEO

CRM automation

Drip marketing

Referral programme

Google Ads

Meta Ads

SEO

CRM automation

Drip marketing

Referral programme

Google Ads

Meta Ads

SEO

CRM automation

Drip marketing

Referral programme



The outcome

A full funnel, run by one team.

Running media, CRM automation and drip marketing as one system delivered 8,500+ admissions from 1,20,000+ leads, at under ₹1,500 per lead and 20% growth a year.



Growth beyond the enquiry

Marketing investment, connected to outcomes.

For education, that means relevant learners, stronger conversions and steady growth.

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