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MIT University Shillong

Shillong, Meghalaya, India

1,000+ paid applications. 500+ admissions.

Paid media

Branding

Organic growth

Industry

Education

Duration

1 year

Performance highlights

1-year partnership

1,000+

Paid applications

On the MIT Shillong website

500+

Admissions

From paid applications

30,000+

Leads generated

80% Google · 20% Meta

< ₹300

Cost per lead

Across 30,000+ leads

1,000+

Paid applications

On the MIT Shillong website

500+

Admissions

From paid applications

30,000+

Leads generated

80% Google · 20% Meta

< ₹300

Cost per lead

Across 30,000+ leads

1,000+

Paid applications

On the MIT Shillong website

500+

Admissions

From paid applications

30,000+

Leads generated

80% Google · 20% Meta

< ₹300

Cost per lead

Across 30,000+ leads



The challenge

More paid applications, at a low cost per lead.

What we did

Targeted the North East and tied every campaign to applications.

The result

1,000+ paid applications and 500+ admissions.

The challenge

More paid applications, at a low cost per lead.

What we did

Targeted the North East and tied every campaign to applications.

The result

1,000+ paid applications and 500+ admissions.

The challenge

More paid applications, at a low cost per lead.

What we did

Targeted the North East and tied every campaign to applications.

The result

1,000+ paid applications and 500+ admissions.



Our responsibilities

Everything before the sales conversation.

  1. End-to-end growth partner: 7 areas owned by one team.

  2. AI integration of tools: AI connected across data, ads and reporting.

  3. CRM and lead flow: Every enquiry tracked from source to admission.

  4. Performance media marketing: Google and Meta run across the North East.

  5. Branding and organic growth: Brand, search and content that keep producing.

  6. Budget and marketing strategy: Planned with top management, every cycle.

  7. Application targets: Goals set and tracked against paid applications.

  8. Campaign optimisation: Weekly changes based on funnel data.



Programmes we supported

Six schools. One admissions strategy.

Management

UG & PG programmes

MIT ID Shillong - Design

UG programmes

Liberal Studies

UG programmes

Allied Health Science

UG & UG (Hons) programmes

Science & Technology

UG programmes

Nursing

Diploma programme

Management

UG & PG programmes

MIT ID Shillong - Design

UG programmes

Liberal Studies

UG programmes

Allied Health Science

UG & UG (Hons) programmes

Science & Technology

UG programmes

Nursing

Diploma programme

Management

UG & PG programmes

MIT ID Shillong - Design

UG programmes

Liberal Studies

UG programmes

Allied Health Science

UG & UG (Hons) programmes

Science & Technology

UG programmes

Nursing

Diploma programme



The challenge

01

Regional reach

Reaching students across the North East.

02

Enquiry to application

More leads had to become paid applications.

03

Application to admission

More applicants had to take admission.

01

Regional reach

Reaching students across the North East.

02

Enquiry to application

More leads had to become paid applications.

03

Application to admission

More applicants had to take admission.

01

Regional reach

Reaching students across the North East.

02

Enquiry to application

More leads had to become paid applications.

03

Application to admission

More applicants had to take admission.


The results

Paid lead mix

Google

85%

Meta

15%

Admissions by source

Digital channels

572

Other sources

618

30,000+

Total leads generated

Under ₹300

Cost per lead

1,000+

Paid applications on website

500+

Admissions

~50%

Paid application to admission

North East India

Target region

Paid lead mix

Google

85%

Meta

15%

Admissions by source

Digital channels

572

Other sources

618

30,000+

Total leads generated

Under ₹300

Cost per lead

1,000+

Paid applications on website

500+

Admissions

~50%

Paid application to admission

North East India

Target region

Paid lead mix

Google

85%

Meta

15%

Admissions by source

Digital channels

572

Other sources

618

30,000+

Total leads generated

Under ₹300

Cost per lead

1,000+

Paid applications on website

500+

Admissions

~50%

Paid application to admission

North East India

Target region



Our approach

From first click to sales-ready lead.

CONNECT

Link marketing to admissions: CRM, source mapping and application tracking.

ANALYZE

Data and AI-led decisions: CRM feedback and AI analysis guide spend.

TARGET

Location-based lead generation: Shillong, Meghalaya and the North East.

OPTIMISE

Built for paid applications: Branding and spend tuned to applications.

CONNECT

Link marketing to admissions: CRM, source mapping and application tracking.

ANALYZE

Data and AI-led decisions: CRM feedback and AI analysis guide spend.

TARGET

Location-based lead generation: Shillong, Meghalaya and the North East.

OPTIMISE

Built for paid applications: Branding and spend tuned to applications.

CONNECT

Link marketing to admissions: CRM, source mapping and application tracking.

ANALYZE

Data and AI-led decisions: CRM feedback and AI analysis guide spend.

TARGET

Location-based lead generation: Shillong, Meghalaya and the North East.

OPTIMISE

Built for paid applications: Branding and spend tuned to applications.


Channels & tools

Google Ads

Meta Ads

Geo-targeting

Branding campaigns

CRM integration

AI-assisted analysis

Google Ads

Meta Ads

Geo-targeting

Branding campaigns

CRM integration

AI-assisted analysis

Google Ads

Meta Ads

Geo-targeting

Branding campaigns

CRM integration

AI-assisted analysis



The outcome

Valuable enquiries, converted to admissions.

Connecting media with CRM insights delivered 1,000+ paid applications and 500+ admissions, with cost per lead under ₹300 across the North East.



Growth beyond the enquiry

Marketing investment, connected to outcomes.

For education, that means relevant learners, stronger conversions and steady growth.

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